Both.

I help decide what’s worth doing and then I do the work.I don’t just give advice and walk away, and I don’t blindly execute tactics without thinking. Most of the value comes from:

• Choosing the right things to focus on
• Avoiding things that will waste time or money
• Executing quickly and adjusting based on what actually happens

Strategy shows up in the decisions. Execution is how those decisions turn into progress.If you already know exactly what you want done, I can just execute.
 If you’re not sure what to prioritise, I’ll help figure that out and then get it moving.

I usually work with between one and five clients at a time.

That’s intentional. Keeping the number small means:

• Each client gets proper attention
• I stay hands-on with the work
• Decisions don’t get delayed
• Quality doesn’t drop

I don’t run a volume model. If I’m working with you, you’re getting focus — not being passed down a queue. If I’m at capacity, I’ll say so upfront rather than overcommitting, and recommend other growth marketers in my network that can help.

Yes. I often work alongside strategic advisors, fractional CMOs, or senior leaders who set high-level direction, while I focus on turning that strategy into execution.

Working with me is similar to having a senior in-house marketer, without the risk of making a full-time hire too early. I embed into your team, work in your tools, join your calls, and take ownership of the work — just like an employee would. The difference is you don’t take on:

• Long hiring processes
• Fixed salary and benefits
• The risk of hiring the wrong profile
• Long notice periods if it doesn’t work out

For many B2B companies, this is a safer way to:

• Get senior experience quickly
• Make progress while things are still evolving
• Figure out what the right full-time hire should look like later

If and when you’re ready to hire in-house, the work is already clearer, the foundations are in place, and the handover is much easier.It’s the benefits of in-house ownership, with far less downside risk.

There’s no hard minimum, but in practice things work much better with around £5k to start with. That level of budget gives enough room to:

• Test properly
• Make meaningful changes
• Learn what’s working (and what isn’t)
• Avoid drawing conclusions from noise

With very small budgets, progress tends to be slower and results harder to interpret.If you’re working with less than that, we can still have a conversation — it just means being more selective about what we focus on and setting expectations upfront.